Hey guys! Last Friday, the 24th of April, was Fashion Revolution day. It is a day which raises awareness about ethical and sustainable fashion and encourages us to ask ourselves “Who made my clothes?” therefore bridging the gap between producer and consumer.
Every Fashion Revolution day lots of events are organised internationally. My sister decided to host an event which took place in Marble Arch, London. The event was called ‘ The People’s Photoshoot’ and it involved 3 steps: Pick, Pose, Post.
Pick: people choose from a selection of postcards addressed to well-known brands
Pose: then they take a photo with one of the postcards
Post: after they are asked to use social media to send it to the brand and ask the brand: “Who made my clothes?”
The designer jumble sale:
At the same venue in Marble Arch there was also a designer jumble sale with amazing discounted garments. At the sale I also met Susie Bubble, one of the most well-known fashion bloggers, who was doing some styling at the event.
Some girls were up-cycling garments at the jumble sale
A model wearing some of the clothing for sale at the designer jumble
Event at The Cube:
Afterwards we also helped set up another event at The Cube in Shoreditch which invited people to cut the labels out of their clothing and stick it on black board or a map corresponding to the country in which it was produced.
My Outfit (OOTD):
Top: H&M, Bomber: Miss Selfridge, Skirt: Stradivarius, Shoes: Hobbs, Satchel: The Cambridge Satchel Company, Necklace: &OtherStories, Watch: Olivia Burton, Earrings: Vintage
Overall I had a really fun day and was honoured to be involved in events organised to promote Fashion Revolution. Unfortunately the fashion industry does have a negative impact on many workers and the environment but Fashion Revolution aims to change the attitude towards buying clothing and that our decision to buy a garment should not only be influenced by the price, style and fit of the end product but also the conditions in which it was made, treatment of the workers and many other ethical and environmental factors. So, do tweet your favourite brands asking them #whomademyclothes and also use the hashtag #FashRev.